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If you own a business, I am sure you have heard the terms SEO and SEO Audit. If you do not know what SEO is, I would read "What Is SEO" So, moving on, what an SEO audit is, plain and simple, it is a checkup. The search engines are open about what they like to see, and we learn this. Like when you go to the Dr for a checkup. You assume nothing is wrong, but you want to be sure. That is what an SEO audit is. You want to ensure that all your SEO ducks are in a row. The search engines will reward you with organic traffic for doing this. This means a few things, mainly is your website mobile-friendly. Is it fast loading? Do you have a good on-page SEO? If not, then don't worry; all these things can be fixed or put together for you by Fort Worth SEO services agency The Nerd For That. We specialize in the field of SEO.
Read on if you want to know more about the types of things that we do in our SEO site Audit. You are more than welcome to learn all about SEO audits to do them yourself!
However, if you would like us to take care of everything for you, contact us today!
So what is included in an SEO audit?
Many things go into an SEO audit, but here are some of the main points:
-An analysis of your website's current search engine ranking
-A look at your website's traffic sources
-A review of your website's on-page SEO
-A check for any technical issues that could be affecting your website's search engine ranking
-An evaluation of your website's social media and online presence
-A review of your website's backlinks
-And finally, a list of recommendations for improving your website
Now that we made it sound simple let us get into the nitty-gritty.
This is a very detailed page about SEO Audits, so sit back with a cup of coffee and let's get started!
A simple Google search engine optimization audit can help if you are having issues being found on Google. However, there are many times that it is not a complicated or expensive fix. It is just expensive to ignore it because of lost revenue. So this page will go over all of the critical site Audit steps.
Google Analytics is essential in site audits, but you will need more than that to get deeper into it as you read through. Just know the first thing, if you don't have Google Analytics set up on your website yet, stop and do it right away. Almost everything else dealing with your site's performance is going to be very difficult without it. We also provide SEO Services in installing Google Analytics if you need them.
Google Search Console (previously known as Google Webmaster Tools) is another critical puzzle piece for any website. This is a free service by Google that gives you insights into how your site's performance in Google search results. Again, like Google Analytics, this is critical, and if needed, we can help you get it set up. But, again, these tools are both free from Google.
An SEO site audit is a thorough check which involves several different kinds of tests. All of these kinds of assessments are important in determining where to start with making your website more search engine friendly-which means getting it seen by the right people when they use Google or other search engines when searching for things that you offer.
In an SEO audit, we check many things on your website pages, such as how you are using keywords, the traffic to your site, and the effectiveness of your optimization techniques. This way, we can give you a detailed report on what is working well for you and what might need improvement.
So to start, I am going to walk you through a basic SEO Audit. After that, you will find a more comprehensive listing. For the sake of not wanting to overwhelm you, I created a basic audit check first, then if you want more, you can just keep reading.
-Check title meta tags
-Check meta description
-Check header tags (H1, H2, etc.)
-Check images for keywords and alt text
-Check content for keyword usage
-Check backlinks
-Check social media presence
-Check for crawl errors
-Check for 404 errors
-Check for site speed
-Check rankings of top competitors
So now that you know what kinds of things to check let's go through each one in detail.
The first thing to check on your website is the following: title tags, meta description, header tags (H1, H2, etc.), and the keywords you are using.
A title tag is the blue words you see underlined and in a big, bold font when you look at your website on Google. These are your page titles. Basically, how it works is that the words there are what will appear for your website if someone does a Google search, so put your most crucial key phrase first, then follow with any other pertinent information.
A meta description is the little snippet of text that you see in the search engine results pages (SERPs). This will show up below your title tag, and it should be a summary of what your website is about. It should also include your target key phrase at least once.
Header tags (H1, H2, etc.) are for your main headings. Your H1 should be the most important thing on your page and never be written with too many words. Don't stuff it with keywords, or you will risk triggering an alarm in Google. Since these words show up big, they can also help to support your key phrase.
To check keywords in your content, use the Google Keyword Planner. The best way to find out which words you should be using in your website is to do a basic keyword search in the planner and look at what people are searching for.
At Fort Worth SEO The Nerd For That, we have specialized tools and services that we use. These tools are not cheap, but they are good at learning how the content of your business's website should be written.
You want to ensure that your business website is getting inbound links (backlinks) from other websites. This is your link profile, the more quality backlinks you have, the higher your rankings will be. However, you shouldn't just go out and build any backlink; it's not worth getting banned for spamming. Google has become extremely serious about this. The types you are looking for are from sites such as your local Chamber of Commerce, BBB, highly respected authorities in your industry, and so on. I repeat, do not pay for links from link-building services. You are risking more than you know.
You also want to limit your external links, look at how many links are on your pages. Fix broken links and find broken pages and try to have more internal links than external links, by a lot. Do this fast before your next site crawl.
You want to make sure that your business website is active on social media sites such as Facebook, Twitter, and Google Maps. These days it's not enough to just have a social media page; you need to engage your audience and post at least two to three times a week.
The final things you need to check are technical in nature. For example, you want to make sure that your website's crawl errors are low, that there are no 404 errors, and that the site speed is good.
Crawl errors happen when Googlebot (or any other search engine crawler) can't properly crawl your website. This can be caused by broken links, missing images, or incorrect redirects.
404 errors are when someone goes to a web page that doesn't exist. This usually happens when a link is broken, or the page has been deleted. You want to make sure you have a good 404 page or redirect in place so that people land on a page that helps them find what they want.
The page speed is how quickly your website loads. You can check the speed of your website using a free tool such as GTMetrics, which will show you how long it takes for someone to load each part of your website. This will help you to identify any areas that need improvement.
All of this affects your core web vitals, and with a poor core web vitals report you will be missing out on good organic traffic.
The next thing we need to do is a competitive analysis. This will help us see where your website stands in relation to your competition. You can do this yourself by searching for your business type and visiting who ranks higher. Is their website faster? Does it have more content? Do they have more pages? All are important questions that you need to have answered.
You can also hire Fort Worth SEO The Nerd For That to do it for you if necessary. The reason why is because we will use more advanced tools and resources than what an average person has. It would cost thousands to obtain these tools, and then it would take hundreds of hours to learn how to properly use them. We do teach people how, but you have to be ready to put your own business on the side while you learn. As a Texas business owner, I understand that that is not feasible.
Once you have identified what needs to be fixed, look at your budget. The total of all the changes you need to make may be too much for your budget. You can always prioritize based on what will have the most immediate impact and then get the rest over time.
Remember, even though you may only pay us once, SEO is a long-term investment. The ROI is continual, and the sooner you start, the sooner you will see results. Of course, it's not something that happens overnight, but it is worth the wait. And if you're not sure where to start, that's where we come in. We can help you implement all of these changes, or just a few, whatever will make the most impact.
Then, we can work on building new links and getting you higher rankings. We also evaluate your competition and give you ideas on what to do once your ranking increases, such as attracting more organic search traffic through more content. If you need help with any of that or if you would like a full SEO audit, please don't hesitate to contact us.
SEO is the process of optimizing a website for organic search results to earn higher web traffic levels and improve the site's visibility. While there are many aspects to SEO, including on-page optimization, backlinking, and social media engagement, content is one of the most important. For your site to rank well in Google, you need to have high-quality, relevant content on your website.
One of the best ways to ensure that your website has high-quality content is to use a professional SEO service. At Fort Worth SEO The Nerd For That, we have specialized tools that we use, and we do everything in-house. In fact, we are located in North Texas, just outside of Fort Worth!
1. Website Usability:
-Check website layout
-Check website speed
2. Website Security:
3. Website Traffic:
-Check traffic sources
-Check website bounce rates
So, after all of that, let us take it a step further and look at a few more things.
The next thing we want to look at is website usability. This means checking the layout of your website and how easy it is to navigate. We also want to check the speed of your website. If it is slow, that will negatively impact your SEO.
We also want to make sure that your website is secure. This means having a solid security protocol and using an SSL certificate. An SSL certificate encrypts the data between the user's computer and your website, which helps to protect against hackers.
The final thing we want to look at is website traffic. This includes checking your search traffic sources and how many people are bouncing off your website. If a high percentage of your visitors are bouncing off, it means that your website is not providing what they are looking for.
If you would like us to conduct a full SEO site audit for your website, please don't hesitate to contact us. We would be happy to help get your SEO campaign started!
Grab some espresso mixed with a Monster; it's time to dig into the deeper world of and SEO audit.
Are you targeting more than one keyword with any of your pages? Are you inadvertently competing against yourself with the same keyword focus on more than one page? This is known as Keyword Cannibalization, and it can really hurt your site's ability to rank for any of those keywords.
To determine if this is an issue on your site, we first need to find out which keywords you are targeting. Then, we check to see if any of your pages are targeting the same keywords.
This may influence Google's choice of which site will be optimized according to your search queries.
Are your keywords optimized to their full potential? Do they match up with the right audience? Keyword analysis is a way for us to see if we can improve upon what you already have and how we might be able to help.
To conduct keyword analysis, we first need to know which keywords we want to focus on. Then, we will look at your competition and see how you can improve upon what they are already doing.
SEO Keyword Analysis is nothing without research, it needs to be based on factual data. The more the keywords match the content of your site, the stronger its connection with your audience. We need to analyze big opportunities to grow traffic, keyword relevance & competition.
Finally, we take a look at your overall SEO strategy and see what you want to accomplish. We then determine how we can help you achieve those goals.
By performing an SEO audit our Fort Worth Texas-based digital marketing agency will be able to help you rank better in Google and other search engines.
As we do an audit we typically find low hanging fruit, low hanging fruit is a term that means it is easy to get, and good.
Examples of low-hanging fruit for SEO would be:
-optimizing your titles and meta descriptions
-improving your website's loading speed
-setting up 301 redirects
-adding alt text to your images
If you can address these things, you will see a significant improvement in your site's SEO.
This is a huge issue. Most business owners think people love pretty websites, all flashy and fancy-looking. Truth is, people just love websites that load quickly and the information is easy to find.
And Google knows this.
In fact, website speed is one of the main factors that they use to determine a website's ranking. This is known through the PageSpeed Insights tool.
You can test your website's speed using this tool.
If your website is slow, you need to make it faster. We can help guide you through this process and, don't worry, it's not all that difficult.
Website speed is also one of the most common causes of an SEO Audit failure.
If your load times are slow you will need to find out why, for example:
-Is there an issue with your server?
-Does your hosting provider need to upgrade the server you are on?
-Can we cache content or files so they load more quickly?
If these things aren't optimized, then your site is going to be slow. And Google won't like that. They will punish you for it. We can help get this fixed if you need us to.
Everyone needs to decide the version of the website that will be shown. People choose "www". Another group prefers non-www. Domain. Google treats them this way, but this matters according to preferences.
We need to make sure we don't have more than one version of the same site. Duplicate content and duplicate sites lead to penalties by Google, and there's nowhere to hide on this one.
It is crucial that both versions redirect properly and 301 all duplicate pages or folders on each version of your website.
When it comes to low hanging fruit keywords for your website, it's important to get these right. If your website is new, then you might find there is little competition for the keywords you want to rank for.
This means you can easily beat out your competitors and rank higher than them if they are already ranking on Google.
When we do a detailed analysis of the website we also look at what opportunities there are for your website to rank for other keywords.
Some of these opportunities might be easier to rank for than others, but they can still help improve your website's ranking.
To get the most out of your website, it is important to target a variety of different keywords within your business niche. This will help you to reach more people and improve your website ranking.
2022, you better have that website mobile-friendly. I am sure you have gone to a website on your phone and it just doesn't work right, or look right.
Google is putting more and more weight on mobile friendliness. You must have a responsive website that is easy to access and use from your phone or tablet. If not, then we will see that in the audit and we can work with you to fix it.
If your website isn't mobile friendly it won't rank well in Google search results.
-Websites that are not mobile friendly will not rank well on Google.
-Ensure that 301 redirects are set up properly.
-Make sure your website is easy to use on mobile devices.
-Optimize images for better loading times.
-Cache content and files to improve loading times.
-Target a variety of different keywords.
-Test your website's speed on Google PageSpeed Insights.
-Site structure should be easy to navigate and user friendly.
-Check for broken links and correct them if necessary.
Can we add any additional relevant content?
It is important that the website's content matches the goals and objectives set out in the SEO audit.
If there are any keywords that have been missed out on in the website copy, we will research and add them to the website.
We also produce a content plan with a list of topics you should be targeting along with a schedule so your site never runs out of new content ideas.
Is it clear what each page is about?
One of the main things we look for in a website is how clear it is what each page is about.
If the website has too many pages that are not clearly related to the main topic of the website, then it will be difficult for Google to understand what each page is about.
This can cause your website to rank very poorly as Google will see this as a low-quality website.
A redirect chain is a series of redirects that happens when you click on a link and land on another page.
-If there are any redirect chains on the website, these will be corrected.
-301 redirects will be set up properly to avoid any penalties from Google.
-Make sure all duplicate pages and folders are redirected properly.
A 302 redirect is a temporary redirect and is not as good as a 301 redirect.
-If there are any 302 redirects on the website, these will be corrected.
-301 redirects will be set up properly to avoid any penalties from Google.
-If there are any 404 error pages on the website, these will be corrected.
-Make sure all incorrect redirects lead to a 404 error page.
-Create a custom 404 error page that is user-friendly and informative.
-Check for any errors in the Robots.tx file and correct them.
-The Robots.txt file manages crawler access and is not something we generally need to look at in website analysis.
Depending on the website, it may be necessary to add directives in this file to make sure Google does not index certain routes on the site which you might want to keep available for paid listings only.
This page lists four ways redirective links can negatively affect an individual web page's SEO score: 302.
The purpose of the audit is to find any issues with the website structure, how it's ranking on Google, what are pages indexed by Google, any errors on the website, and if there are any redirects set up correctly, among other things.
Once the audit is complete, we will provide a report with a list of corrections that need to be made in order for the website to rank higher on Google. And now that you know what pages indexed already, you have a better starting point.
An audit becomes the basis for your search engine optimization campaigns. This tool uncovers preexistent problems that are not fully resolved and provides an actionable roadmap to resolve those problems. Once a new foundation is established, further strategies need to be done as well.
It can be taken many times to accomplish a single action and the course is designed for this purpose. The audit shows where your mistakes lie but nothing to be seen as an answer to that question.
There are many tools required for an SEO audit, the most important is a human brain that has learned by trial and error the ways of winning at organic search. So while there are many SEO audit tools, we start with human intelligence, then we move on to using artificial intelligence.
Along with these, we also need google search console and analytics. We need to see and analyze the search traffic in the site audit to see how we might have more SEO success.
Today's online business environment has shifted into high gear. Organizations of all sizes are leveraging digital channels (websites, mobile apps, email marketing campaigns, social media outreach) to gain new customers and drive sales.
This is where SEO audit becomes important.
You need correct information to develop a solid SEO strategy which means being able to answer questions such as: How is your website performing currently? What traffic do you have coming to your website? What are your top organic search terms? What pages on your website are being visited the most?
Answering these questions and understanding where your site stands currently is the first step in developing a successful SEO strategy. Without this information, you will not win the organic search traffic game.
Sales and competition are two other factors that are constantly changing in the market. What works today to bring customers in through the door might not work tomorrow. That's why it's important to continuously audit your website and SEO strategy, so you can make changes as needed and keep up with the competition.
At Fort Worth SEO Services The Nerd For That, we recommend at least once a year. Possibly twice a year for your landing page, and other important content pages.
One common issue that is often overlooked during an SEO audit is content. A content audit should be conducted to make sure all of your website's content is up-to-date, relevant, and keyword-rich.
When conducting a content audit, you will want to make sure to include the following:
Title tags
Description tags
Internal linking
Heading tags
Keyword density in content
And most importantly, long-form content. Let me give you an example, this page might seem really long, but it is actually the average length for the keywords that i am focusing on! Literally, the recommendation was over 6,000 words! This is one of the things that we learn from a site audit tool. This site audit tool does more, but that is a very helpful part.
We all know what skyscrapers are, crazy tall buildings. Well skyscraper content is now becoming a big thing. It is crazy tall content. This article might be an example of skyscraper content. It is long, it has lots of information, and it dives deep into the topic.
Skyscraper content is Content that is significantly better than anything else on the web on the same topic.
If you are able to produce high-quality, original content that is better than anything else out there, you will be able to dominate your competition in search engines result. This type of strategy works great when it's executed properly.
So this is where you need us! We are Fort Worth SEO Services The Nerd For That. We can help you create the content that is going to make your website successful.
So as you can see, there are many reasons why an SEO audit is important. Without it, you will not be able to develop a successful SEO strategy. At Fort Worth SEO Services The Nerd For That, we can help you with all of your SEO needs. We make the search engines love you!
Using a private browser, such as google Incognito mode, search for your type of business. Such as if you own a Fort Worth Pest Control company, search that, Fort Worth Pest Control. Find out where your search rankings are and learn what your competition is doing to dominate. But remember, if you use your regular browser, google knows who you are and knows that you want to see your own website and google maps listing.
Most of the time this is all about adding content, and like we talked about, lots more content. And not just going on about the same thing, it needs to be informative, starting at the top, hooking them in, then there should be plenty of internal links to other relevant web pages on your site that people will find useful. This shows Google that you belong on that particular organic search for the target keyword that was used to find you.
First, forget that it is your own page. Get in the mindset of a customer, and read your own content. First on this type of site audit, is it thin content? If there is not much meat to the content, that is called thin content, and it will not have good organic search performance.
Is it easy to read the whole page? Does it have options to go to more pages of relevant content? Does it seem to match your target keyword naturally? These are some basic on-page site audit techniques.
If you really want to own the organic search results page and have google search console going crazy, create a page for every major term about your business and fill it with very informative content! You will be very surprised at what this can do for you!
So as an example, you are doing Pest Control SEO for your Pest Control Business. You have a landing page, a services page, and a content page. You are missing out. Your landing page and services page could be pillar content, but they have nothing supporting them!
Create a page for Pest Control (town you service here), create a page for termite control, then create a page about specific termites. Possibly create a page about termite damage.
You might do the same with roaches, creating a roach service page for a specific area, then create one about roaches, then create a page about specific roaches, such as german roaches. If you do this, and I have, it worked, then your phone will ring off the hook for each of those pests. The reason is you showed google that you are an authority, each of those pages linked to the pillar pages, and built them up to stand strong on the organic search results page.
In the example of the Pest Control SEO, imagine a content page about roaches that did not mention the diseases that roaches carry. You need to make sure there are no content gaps, look at every Pest Control roach page that ranks well in big cities, and see.
Google likes keywords in the <H1> tag, in image alt-text, and in the URL. The title also counts, so make sure your keyword is there as well. If you are trying to rank for Pest Control Fort Worth i would recommend sprinkling it on the page in various ways.
If you have Fort Worth SEO The Nerd For That create your content, then you know it will be perfect!
Typically content is created when the business is just getting started. The problem with that, is you are also doing 100 other things to start a Texas business. You probably didn't even realize how your business might have pivoted, and possibly refocused on certain other things. Make it better, write it better, and enjoy the results! You will find your organic search traffic explode from the SEO traffic!